Brand Story: Mr. MARCO DONATELI was born in Milan, Italy, a family of tailors, generations of the family have relied on tailoring all kinds of clothing for the rich to make a living, but because they are hand-stitched, the output is too small, and the status is low, and can not earn much money, the whole family barely lives, watching the rich bring a piece of fine quality, beautiful fabrics, After the meticulous work of their parents, they became a very beautiful piece of clothes, but they could not afford to buy them or wear them. Over time, Mr. MARCO DONATELI had an idea: how can ordinary people wear such gorgeous clothes? So while trying to learn the craft skills of his parents, he set about opening his own factory. Finally, in 1985, he opened his first garment factory, and the first batch of clothes went on the market, and they were sold out, whether it was the style of clothing, or the quality of clothing, they reached a first-class level. In 1986, he registered the trademark "MARCO DONATELI" in his name. As time went by, "MARCODONATELI" brand clothing sold throughout Europe, then the Middle East, and then the Americas, the brand has been all-round development, sales have also been rapid growth.
 
However, in the 1990s, a global economic crisis occurred, people's purchasing power generally declined, and the company also encountered a great crisis. So MARCO DONATELI decided to produce the most cost-effective clothes, and the company made three major changes:
First, the purchase of fabrics in large quantities, on the basis of not reducing the quality, by increasing the quantity, so as to reduce the price.
Second, in the production process, a large number of the use of the latest equipment, the use of the latest process technology, while improving the output, not only the quality did not decline, but also improved the quality, and achieved the leading level in the peer.
Third, it greatly reduces the company's own profits, cancellations all the added value of the brand, and gives profits to ordinary consumers. With the launch of new products, the highest cost performance, suddenly seized a large number of consumers, although the product price fell, but the sales did increase exponentially, the company's profits did not fall but achieved growth, so Mr. MARCO DONATELI more firmly the company's clothing to take the cost-effective route.
 
Finally, Mr. MARCO DONATELI determined the company's business philosophy: high quality does not equal to high price, let everyboday can wear high quality clothes!