Marco Donateli is just a clothing brand, but in reality, it has surpassed the connotation of traditional clothing brands since its inception. It is still a marketing brand, a service brand, and a chain retail brand. Specifically, it is:
A super large men's clothing store
In the shopping mall of over 200-1000 square meters in Marco Donateli, all clothing and apparel products for adult men are displayed from top to bottom, from inside to outside, from formal wear to leisure, and from spring, summer to autumn and winter throughout the year. There are a total of 17 series and over 5000 varieties, with consumers aged 18 and above to 100 years old. Marcodia's existing clothing categories include suit suits, casual suits, jackets, cotton jackets, coats, down jackets, sweaters, knitwears, shirts, T-shirts, trousers, casual pants, jeans, underwear, as well as belts, ties, scarves, socks, leather shoes, etc. There is everything that adult men need here, and it is indeed a man's wardrobe.
High grade, mid price range
The "backing" of Marco Donateli, Bestex Group, has proposed a new concept of clothing production in China, which means that the research and development of clothing starts from the most primitive wool, and thus prioritizes the formation of a complete industrial chain from wool in to clothing products out in the domestic clothing industry. It is precisely with such an industrial chain that Marco Donateli's products can go through the purest circulation process, from ranches to factories and directly to stores, each link is their own resource, without any intermediaries participating, so as to control the cost and quality of products and directly give profits to consumers. Therefore, the price of each set of Marco Donateli suits is only between 480-168, which is much lower than the price of similar brand suits in the same grade, and it is very good to achieve the brand ideal of "high taste, medium price".
No interference, optional
Men only buy when they need it when shopping, buy when they like it, and don't like someone following or staring at them, constantly telling them that this one is good and that one is good, making people feel uncomfortable.
Marcodia has abandoned the traditional "person to person" shopping guide model and provided consumers with a non-interference and free clothing purchasing environment. Markoya's clothing products are categorized and displayed according to variety, size, and specification, and are equipped with a clear self selection guide map. Consumers can easily choose clothes according to their height and body shape. Marcodia also has bells in the shelves and fitting rooms. If customers need service, just press the bell and professional service personnel from Marcodia will come to him in a short time to provide thoughtful service. It is precisely this relaxed and convenient clothing experience that makes more male consumers willing to come to Marco Donateli. They choose suits, shirts, neckties, and belts, avoiding the hassle of shopping in multiple stores and becoming a fashionable and convenient one-stop shopping experience.
Both "connected" and "locked"
Many clothing chain brands currently have the problem of "connecting" rather than "locking", that is, they only have a "connecting" image, without a unified price or service, and management cannot be "locked". On the other hand, Marco Donateli adopts a unified image, unified pricing, unified management, unified procurement, unified distribution, unified decoration, unified recruitment, unified training, unified settlement, and implements a nationwide unified chain operation management system.