Branding barrier
Brand is the main concern of consumers to buy garment one of brand awareness for garment companies increase market share and improve pricing power has an important role. While China's garment industry is still at the primary stage of brand competition, brand has not yet formed a climate, but a few brands brand has been formed, brands of non-brand market alternatives and crowding out has begun. Brand building requires a long-term sedimentation and accumulation of new entrants in the industry it is difficult to build brand loyalty in a short time.
Especially for garment items of higher value, only with a certain brand of product to get consumer product quality and after-sale service of trust, so brands garment companies are particularly important, new entrants can take a long time to the terminal was recognized by consumers.
Barriers to talent
With the development of garment industry, expand the scale of production, market competition within the industry growing, product design, garment making, information management, logistics management, Terminal sales and other aspects of the growing demand for talent. More difficult for new entrants in the industry in a short period of time to find or train a sufficient number of suitable talent, especially in the more well-known garment designers and business managers in the industry.
Design of barriers
Designs are able to meet consumer taste, and determines consumers are interested in buying the style, brand garment. With the development of social civilization and the improvement of people's living standards, consumers more value to the style, content and design, style and design more and more influence on consumers to buy the product. New entrants in the industry requires a lot of money and time to set up their own design department, training has its own brand of popular design style designer and eventually formed their own design styles.
Channel barriers
Sales stage of the chain, established garment brand products generally have their own sales networks, such as import shops, stores and dealers. Sales network establishment and maintenance require large up-front costs and long time. When sales reach a certain size of goods, personnel, brand image and cross-regional supply chain management skills have very high demands, is necessary to maintain a stable, unified management model and difference adjustment according to market characteristics in different regions, how to achieve efficient refinement of management, which takes a long time to exploration and accumulation.